THE SUNNY DAY PROJECT
An extensive animated viral get-out-the-vote campaign for the 2018 midterms.
We were thrilled to contribute to the turnout then,
but will the Dems know how to tap into it again in 2022?
[In 2018, more than 118 million Americans voted - exactly half of the eligible population.
That was the highest midterm turnout since 1914, before women won the vote.
This large surge of first-time voters in 2018 offered Republicans an uncomfortable
preview of how generational replacement may change the electoral balance of power because
new voters in each election, especially the youngest ones, lean solidly Democratic.
The risk still looms over Democrats, but the party has a unique, rarely discussed asset –
the unusually large pool of voters who have backed Democratic candidates in recent elections.] *
CAMPAIGN CREDITS
EP/Producer/CD/AE: Virginia Bertholet
Strategist/co-CD: Ann Glenn
Digital Media Strategists: Tori Stowers & Jackie Niblock
Agency: Bertholet Integrated Content
Client: The Democratic Party of Virginia
* Ronald Brownstein, “How Democrats Can Defy History in 2022” – CNNpolitics, (June 22, 2021)
Some samples of the work.
4 WORDS
Copywriter/Creative Director: George Tannenbaum
Sibling Rivalry Studio - www.siblingrivalrystudio.com
Creative Director: Matt Tragesser
Art Director/Animator: Elaine Park
Animator: Damien Bastelica
Executive Producer: Maggie Meade
Head of Production: Joanna Fillie
Audio Studio: In Your Ear Music
Mix: Carlos Chafin
Voice Over: Lori Lindberg
WE CAN SCREAM
Copywriter/CD: Marcel Jennings Marcel Jennings
Laundry Laundry | Work
Executive Creative Directors: Tony Liu and PJ Richardson
Managing Director: James Sweigert
Head of Production: Matthew Primm
Producer: Meredith Panicara
Design: Yoojin Seol
Animation: Yongmin Park
Voiceover/Music: Nickelus F Nickelus F - Home
Mix: Mike Millions Michael Millions
PRO CHOICE or NO VOICE?
Copywriter/Creative Director: Valerie Foley
Design/Animation: Andrea Bitai Andrea Bitai
Mix/music: Jody Boyd Red Amp Audio
Voiceover: Marna Bales
DEJA VU or NOTHING NEW?
Copywriter/Creative Director: Valerie Foley
Design/Animation: Andrea Bitai Andrea Bitai
Mix/music: Jody Boyd Red Amp Audio
Voiceover: Marna Bales
NRA or ERA?
Copywriter/Creative Director: Valerie Foley
Design/Animation: Andrea Bitai Andrea Bitai
Mix/music: Jody Boyd Red Amp Audio
Voiceover: Marna Bales
VOTE
Copywriter/CD: David Kennedy David Lewis Kennedy
Scout Studios - Scout Studios
Design & Animation: Greg Paparatto & Pat Coyle
Executive Producer: Laura Relovsky Bandit
Audio Studio: Bronxaudio.com
Mix: Geoff Strasser
Music: Asche & Spencer Asche & Spencer