This spot was shot on the new Canon 5D Mark II, possibly the first TV commercial in the US to have utilized its new HD video capabilities (Spring 2009).

It's "a new digital SLR that not only shoots stills, but also records video. Traditionally this was not possible, as SLR cameras have a mirror that blocks the light in between photographs, but the 5D Mark II has a "live view" mode that raises the mirror and allows a live video preview of the photo you're about to shoot. Enterprising engineers at Canon made the logical leap -- why not record that video preview as a high-definition movie file?

Because the cameras image sensor is so large -- double the size of motion picture film -- and because of the high quality of lenses available for Canon stills cameras, the video recorded by the 5D Mark II can have the kind of shallow depth of field that was once possible only with film, or with digital cinema cameras costing tens or even hundreds of thousands of dollars."

Stu Maschwitz, Director, Spy Digital Post
http://prolost.com