c a u s e   c o n t e n t Cause Content is a virtual marketing collective of creative and production professionals, who help to define, create, and produce specific cause marketing messages for for-profit businesses and specific social marketing messages for non-profit businesses. We work in new and traditional mediums, from a :30 TV spot to an internet short to a long format DVD. Teams are chosen on a per project basis depending on the individual needs of the particular client and their message. For more information, contact Virginia Bertholet at 804-240-7892 or email. Candidate / Non-Profit Management Certificate / VCU / 2011 Adjunct Professor / Film & Video Marketing for the Non-Profit / VCU / 2006-2009 "Share the Health" Medicare Porter Novelli Director Mike Rowles "Gram's Garden" Garden Club of Virginia Cause Content Dave Swain Motion+Design "Save Low Fares" GRC Hipple & Co. Director Wayne Gibson Put together quickly Spring 2011 in response to Medicare's and new health care law's possible role in upcoming debt ceiling debate, with approvals going thru White House. Fascinating roller coaster! Matisse-inspired, this spot was created in a marketing effort to update and freshen the GCV's image, attracting a younger audience and people interested in home décor as well as gardening. To air 5 years statewide. With AirTran's sale and JetBlue's diminishing flight schedules, the Richmond Chamber of Commerce saw the possibility of losing low cost flights. A PR campaign was created to send a hard-hitting message, with humor. "Montage" DHS / Ad Council The Martin Agency Director Leslie Dektor new logo Science Museum of Virginia Siddall Dave Swain Motion+Design "Diversity Legacy" Jamestown 2007 Cause Content Editor Bill Gaff It was right after 9/11 and the DHS was formed. Fear and paranoia were high about the possibility of another attack. Using 9/11 responders to give preparedness information gave our message emotion and legitmacy. In a search to bring SMV's new branding "Curiosity Discovery Inspiration" to life, a wonderful logo was designed that actually came to life with animation & audio. It's being used on their site, display screens, etc. Created from a box of tapes, to keep tourists coming even after the main event was over. This spot garnered almost $1 million in free media and nearly as many Web hits as the main event, winning a national PR award.